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senior leadership team, and local sales initiatives. Each hotel’s marketing plan and local sales strategy is focused on increasing PROFPAR (profit per available room) and REVPAR (revenue per available room) through aggressive market penetration and yield management. With the evolution of the internet marketing and an optimized web presence, cutting edge online approaches have been designed in order to maximize exposure that provides custom tailored target marketing based on your business type and its market dynamics to drive profitable revenues, increase, sustain fair market share and build brand awareness. Our focus and efforts include: Development and implementation of a comprehensive Action Plans RFP (Request For Proposal) management strategies and optimization 4 Step Sales training for Front Desk Targeted and cost-effective advertising, collateral materials, promotions, and public relations. Ongoing direct sales action planning